Social Media Marketing for Beginners - Certification Course!

With the rapid growth in the number of Internet users, Social Media Platforms have become the new marketplace. From enhanced user engagement to rapid conversions, Social Media has indeed widened the boundaries of Marketing. 

Learning Social Media Marketing Skills is definitely a great choice for those who want to make a career in the Digital space. Social Media Marketing is a realm with a lot of space for creativity and a plethora of job opportunities. Thus, in this era of the digital boom, one can only expect to enhance their career if one pursues a Social Media Marketing Course. 

Testbook’s Social Media Marketing Free Certification Course has a lot to offer in terms of learning and growth. And the most amazing part is that it is totally free of cost!

Social Media As A Marketing Tool 

More than 56.8% of the world’s population is actively using Social Media. With such a huge user base, these platforms have become the most amazing place to identify, know and target the right set of customers. People are daily signing up, following, subscribing, liking and engaging with brands and products on platforms like Facebook, Instagram, Tumblr, Twitter, Reddit, etc. Undoubtedly, these platforms are offering great scope for brand development and marketing. That is why now is the most opportune moment to learn marketing skills related to these platforms. To begin with, you can enroll in Testbook Social Media Marketing Tutorial for Beginners and upskill yourself in no time! 

Introduction to Social Media Ads

Social Media Ads are nothing but normal advertisements that are put up on social media platforms in exchange for a certain amount of money. They look like any other social media post/content that appears in the feed of the users.

When a person is using a social media platform, normally he/she gets to see the posts/content of his/her interests. Usually, the content which is more engaging and has lots of views/likes gets higher place in the feed of the users. But here is where Social Media Advertisements are different. Social media ads bypass the need for a post to be engaging and instead artificially plug it in, so it's sure of showing on user feeds. To know this advertising technique better, you should sign up for our Social Media Marketing Free Certification Course. 

Introduction to Facebook Marketing 

Drawing 1.4 billion users every month, Facebook is undeniably one of the giant mediums for social media marketing. It is used for several purposes like brand building, promotions, drawing traffic to a website, sales conversions, app installations, user engagement, etc. It utilizes both organic and paid content and is a fantastic way to market the product or service. 

By enrolling in our Professional Social Media Marketing certification course, you will be able to learn many interesting things like how to create succinct, concise, attractive content, what tools to use to market it effectively, how to widen the reach to the target audience, how to run ad campaigns for your client, and a lot more. 

Understanding the Facebook Business Manager

Facebook Business Manager is a highly efficient tool that helps to manage multiple Facebook pages, business assets, and ad accounts from a common point. It has smart features that grant full or partial access to team members based on their role. This confers greater efficiency, higher security and better work distribution.

In our Social Media Marketing tutorials, you will be able to understand the basics of using the Facebook Business Manager and enhancing your productivity as a budding social media marketer. 

Setting Your Facebook Ad Account

With the help of Facebook, one can build brand identity, sell products, find new customers, generate leads, run a campaign, and do a lot more stuff. But the first step is to create an ad account through Facebook Ad Manager. 

In our Social Media Marketing certification course, we will walk you through the entire process of setting up your Facebook Ad Account and using it. 

Creating an Ad Campaign

Setting up an ad campaign and making it successful is a complex process. It includes several strategic steps to make a social media ad successful. Testbook provides a beginner's level Social Media Marketing Certification course that gives the students an idea to start with their first ad campaign. It's definitely a fun journey to begin with and who knows, soon you might become a master at running social media ad campaigns! 

Introduction to Instagram Marketing

Instagram allows brands, creators, and entrepreneurs to connect to their audience/customers in a very personal way. It has a multitude of tools to create an impact through creative content and grow an organic following. For every Social Media Marketer, it has become the need of the hour to learn how to build their brand/product’s strong presence on Instagram. Without this, their digital marketing game would be way behind the others. 

Instagram is constantly making efforts to promote business accounts. The cool part is that Instagram’s algorithm shows content based on users' interests. Thus, it becomes highly useful to target the most responsive audience easily. Instagram ads see excellent results and offer high engagement. Shopping on Instagram streamlines its sales process. Thus, it is one such platform that is constantly expanding, making itself more valuable to brands and businesses from the point of view of marketing and sales.

Introduction to LinkedIn Marketing

LinkedIn is another such medium that has an incredible potential to improve brand awareness, build networks, boost leads and conversions, and increase revenue. In fact these days, it is widely considered an integral part of the Social Media Marketing Strategy of many famous companies due to its power to foster business relationships and partnerships, share impactful content, drive traffic to one’s website, etc. 

Creating an Ad Campaign on LinkedIn

As an effective social media marketer, it becomes one's responsibility to utilize every single social media tool and technique to its fullest potential for the benefit of the client. LinkedIn, being a rapidly growing platform, is a great place to run ad campaigns related to job recruitment, sales, lead generation, promotion, etc. It offers several marketing and brand-building tools to use. The best part about LinkedIn is that one can target the customers/ audience based on their industry of interest. This is why we believe that for every budding Social Media Marketer it is very important to know how to run ad campaigns on LinkedIn. And this is the reason why we have given this topic a special place in our Social Media Marketing Free Certification Course. 

Introduction to Influencer Marketing

Today’s customer is well informed, woke, and digitally confident. It prefers problem-solving and purpose-driven products/services rather than someone selling them simply anything with hidden sales agendas. The customer’s need for genuineness is what the Influencers beautifully cater to. With their honest product reviews and ratings, they help today’s customers to make better choices. Almost 61% of the customers look for Influencer recommendations and nearly 38% trust the branded products that they promote. Thus, Influencers are a great channel to tap into for better marketing, promotion, and reach. 

Testbook Social Media Marketing Free Certification Course includes a dedicated lesson on Influencer Marketing to help you identify and understand how it can help build social capital, and authenticity, boost sales ROI and conversions and connect with the audience in a genuine way, etc. 

Social Media Scheduling and Automation

Social Media Automation tools have made social interactions a lot easier and more manageable. With the help of these automation tools, the new age Social Media Marketers can easily schedule a string of posts ahead of time, identify the peak audience time to upload content, track engagement, and tap into the social metrics, comfortably. These tools are saving a lot many hours that are spent in social media management. That is why we believe that every student pursuing the Social Media Marketing Free certification course should have at least a Beginner’s Level knowledge of such tools. Without these, the journey toward becoming a top-notch Social Media Marketer is incomplete. 

Who Should You Enroll in a Social Media Marketing Free Certification Course?

Social marketing is a lot of work, and it takes time to listen and respond to the needs of the social space. After all, it's social, and anything social takes an investment of effort and skill. It does not just include a bunch of technical skills but a major part of it also involves social skills, understanding the needs of the audience, observing the latest patterns and trends, and the eye to analyze the metrics. 

Social Media Marketing is not just any other skill. It is a science that involves special communication skills. And with the constantly changing landscape, a proper course is the only way to learn it correctly. 

We at Testbook, believe that this Course is meant for anyone and everyone who has a knack for socialization, creativity, and technology. It does not require any prior knowledge or expertise to begin with this course. It's never too late to embark upon this journey. Just buckle up and enroll in our Social Media Marketing Free Certification Course now!

Career Opportunities After Social Media Marketing Course 

If you want to mint money out of social media marketing, then it's definitely a great career path to start with. Although, it is as complicated as any other career and is pretty demanding as well. But, social media marketing is an ever-expanding field and has endless opportunities to offer. 

With the right experience and exposure in this field, you can expect to see yourself as a Brand Manager, Social Media Specialist, Content Curator, Digital Marketer, etc. in the long run. These are well-paying and highly creative profiles and offer a lot of space for growth. 

So why wait when you have the most amazing learning opportunity knocking at your door? Simply enroll with our Social Media Marketing Course and begin with it today itself!

How to Enroll in our Course?

Interested students and professionals can enroll with us using the following steps:

Step 1: Go to our "Testbook Skill Academy". Select the preferred course. 

Step 2 : Click on the "Enroll now" and if you are a new user then register yourself with your mobile number or email address. Fill in your details as required. 

Step 3 And that's all! Begin with your learning!