SEO: Learn How to Rank #1 on Google

SEO is one of the most important Digital Marketing skills intrinsic to businesses worldwide. Search Engine Optimization (SEO) is a term for various best practices that we use to amplify the presence of brand/businesses on search engines. A creative as well as an analytical skill, SEO is a skill for the modern world, where everyone and everything is on the Internet. You have all the resources and mentorship that you need to master the skill as a beginner. A complete online SEO learning course, this course will take you deep into understanding what is SEO and SEO marketing in structured, module-wise format to make learning quick, easier and more comprehensive. 

What is SEO and Why Should You Learn It?

SEO, or Search Engine Optimization is basically the process of optimizing a blog, website or web page in order to increase its visibility when a user is searching for specific content on search engines, such as Google or Bing. This process of optimization can be done in various ways - through keywords, optimization of design, link building, content creation and strategizing, and so on. Done together, these SEO practices improve the overall quality and quantity of organic traffic directed to a particular website and thereby, increase the visibility and presence of a brand on search engines. SEO is a skill highly in demand. All brands require the use of SEO to make themselves visible on the Internet and convert prospective visitors to customers. Here are a few reasons why you should learn SEO:

• In-demand Skill: SEO is an important aspect of Digital Marketing. It helps brands to become visible, build credibility and attract potential customers. Especially in an internet-driven world, businesses are always on the lookout for professionals trained in SEO marketing. 
• Get a Competitive Edge: Paired with other skills such as Content-Writing, Brand Marketing, Business Analytics and more, SEO can boost your skill set and help you become a core Marketing professional. With SEO courses certification on your Resume, you can become attractive prospects for an employer. 
• Increase Brand Visibility: By learning SEO practices, you will know how to increase the visibility of your website/brand as an independent professional. You will understand how to rank at #1 on Google or other search engines. Knowing this, you can prove your expertise when you apply for jobs and appear for interviews. 
• Free and Organic: SEO is a completely free and organic method of marketing. Basically, with search engine optimization, one can generate business free of cost! Organic SEO practices bring visitors who can become potential customers. With SEO in your skillset, you can amplify your brand voice as well as generate revenue out of your website or page.
• Easy to Learn: Search Engine Optimization is a skill that even beginners with absolutely no experience in Marketing can learn. You can learn it as a student, as a fresh graduate or as a professional. There are several free SEO training courses through which you can learn this skill from scratch. 

About the Testbook Skill Academy

The Testbook Skill Academy is a one-stop solution for learning professional skills that make you job-ready. With exclusive job-oriented certifications, these courses help you learn the most in-demand skills that will help you gain a competitive edge in your career. Designed for freshers and entry-level professionals, the various courses offered by the Testbook Skill Academy come with an opportunity to work on industry trend-driven assignments, capstone projects and more to give you a glimpse of the professional world before you even step into it! With certificate courses such as those in Digital Marketing, Data Visualization, Software Development, Business Analytics and more, you will learn with qualified mentors who have experience and expertise in the field and have previously worked in the most sought-after corporate brands. Moreover, all the free certifications from Testbook Skill Academy come with a course completion Certificate and an industry-recognized Internship Certificate that will help you put your best foot forward with an outstanding Resumé and profile in job applications. 

SEO Tutorial for Beginners Free Certification Course Highlights

One of the best SEO certification courses, the SEO Tutorial for Beginners - Free Certification Course by Testbook Skill Academy is a comprehensive, self-paced online course that will provide detailed knowledge of SEO and its role in Digital Marketing. Check out the key features of Skill Academy’s free SEO course below:

• Recorded Sessions - With 2+ hours of recorded sessions, the free SEO Tutorial for Beginners course will consist of dedicated module-wise short videos, in which your mentors will cover all the basics and nuances of SEO and Digital marketing that you must know in order to master the skill. 
• Certified Course - With Skill Academy’s SEO Tutorial for Beginners - Free Certification Course, you can not simply learn job-ready skills but become certified in them. Once you watch the entire set of modules, you will get a downloadable certificate to add to your Resumé. 
• Self-Paced Course - Designed by keeping in mind the nature of learners, the course is self-paced and allows you to progress at your own pace. All the videos are recorded and you will be able to watch and learn the modules at your own convenience. 
• Module-wise Learning - In this SEO Tutorial for Beginners course, the sessions are neatly segregated into smaller modules to simplify learning. Each module will cover one major topic and its applications, which will help you dig deeper into the nuances of the topic and learn the skills thoroughly. 
• English and Hindi Mix- All the videos of the SEO Tutorial for Beginners - Free Certification Course will be available in a mix of Hindi and English languages, ensuring that you grasp each concept thoroughly in a language you best understand. 
• Get Full Course Notes -After completing the full course, you will also be able to download the complete notes containing explanations of all important concepts of the video modules in a downloadable PDF document.

What Will You Learn in the Free SEO Tutorial for Beginners Course?

The SEO Tutorial for Beginners - Free Certification Course by Testbook Skill Academy is a quick and comprehensive course, categorized into topic-wise modules to make learning easier. Designed for beginners, it will help you understand the basics and core principles of SEO with illustrations and examples. The following is a complete breakdown of the various modules that are part of the SRO Tutorial for Beginners - Free Certification Course by Testbook Skill Academy.

1. 5 SEO Concepts Every Digital Marketing Professional Should Know

The first module in this free SEO course will consist of a detailed introduction to the 5 basic concepts of SEO that will help all the digital marketing freshers to get started with their learning of SEO and its role in Digital Marketing. It will help you build a strong foundation in the skill. This module will provide an overview of the following five SEO concepts:

• Introduction to the process of Search.
• Why we need SEO
• SERP and Search Engine Algorithms
• Automation in SEO
• “House of SEO Success” Model

The next five modules of this course will go deeper into each of these 5 fundamentals of SEO. 

2. Introduction to Technical SEO

The next step in this course will take you into the nuances of Technical SEO and introduce you to its related concepts - Crawling, Analyzing, Optimizing and Monitoring. In this module, the mentor will take you through these concepts by illustrating examples. You will learn how to create robot.txt files, and sitemap files, and using Google Search Console. 

3. Introduction to Keyword Research and Planning

This module will include a basic introduction to keywords and keyword research and planning. You will understand what are relevant keywords, use of popular keywords, competition index and keyword difficulty level. You will learn how to perform keyword research, various softwares which you can use to do the same and how to use keywords to improve ranking of a particular web page. 

4. How to Implement On-Page SEO Techniques?

Once you know how to do keyword research and planning, it’s time to apply it on your on-page elements. This module will help you understand how to apply SEO techniques on existing content through a detailed example. You will learn how to write an SEO title, Meta Description, create a URL, and other SEO practices that help a page to rank on search engines. 

5. Introduction to Backlink Building Strategies for Off-Page SEO

This module is a detailed introduction to off-page SEO and the various strategies that you can employ to make your website rank on search engines. It will include an explanation of how to build backlinks with the help of SEMRush. 

6. Introduction to SEO Audit

The next and the final teaching module in this free SEO marketing course will go deeper into the process of SEO Auditing with the help of SEMRush. You will gain a thorough understanding of how to use SEO Audit, perform various commands, read thematic reports, analyse and check the SEO health of your website and improvise the errors that are present on the page. 

7. Practice - SEO Tutorial For Beginners

After you have completed all the modules of this free SEO course, you can now test your knowledge by attempting this free practice quiz. Comprising 15 practice questions, this quiz will help you evaluate your learning and your knowledge of SEO. 

Key Takeaways from an SEO Course Online: What Should You Know About SEO?

Some of the best SEO courses online will make you proficient in content marketing and other digital marketing skills. After completing an SEO course, you should be able to employ SEO best practices to rank on search engines, to amplify brand presence and to increase your brand’s visibility online. The following are some of the key takeaways that you must have after completing the best SEO courses:

Now, you can learn SEO for free with Testbook Skill Academy. The Free Certification Course curated by experienced professionals at Testbook devises the best way to learn Search Engine Optimization by putting together lessons that are easy to understand for beginners. With each module in this course, you will progress from easy to a higher difficulty level, while understanding the various nuances of SEO marketing. Check out some of the features to choose Testbook Skill Academy’s SEO Tutorial for Beginners - Free Certification Course:

• Learn with real-world examples.
• Download practice sets for later.
• Get session notes.
• Learn with expert mentors.
• Learn at your own pace. 
• Get a certificate at the end of the course

Testbook’s Free SEO Tutorial for Beginners Course: Who is it For?

Designed to give a nuanced introduction to SEO and SEO Marketing, the free certification course by Testbook is ideal for students, fresh graduates, early career professionals, and literally anyone who wants to upskill or is interested to take their business online. With Testbook’s Free Certification Course in SEO, you can learn the skill in a span of weeks and get certified quickly to get a competitive advantage in job applications and interviews.