Digital Marketing Career Program by Testbook Skill Academy
Welcome to the 6-month Digital Marketing Career Program by Testbook Skill Academy, where you will learn the A to Z of Digital Marketing and start a successful career in Digital Marketing's furiously competitive environment!
With advancing patterns and evolving trends, the methods of outreach through marketing have advanced. An individual who is keen to have an effective career in marketing must continually be upgraded with advancing patterns. The Digital Marketing Career Program is a 6 Month professional course that would aid you in learning, implementing, and executing all the aspects of Digital Marketing accompanied by professional projects and certifications.
Most businesses these days win their benefits by means of a viable digital marketing methodology. Subsequently, it becomes important for an advertiser to know the fundamental procedures of digital marketing and different online social media stages that can be utilized for effective lead era and development of trade by sales and marketing.
One of our notable features is that we will provide candidates with two separate certificates. Course Completion & Internship Certificate. Both certificates will have their list of requirements to be fulfilled by candidates before proudly displaying them on their resumes.
To be a successful digital marketer in these present times, you must have a clear understanding of SEO, WordPress, Facebook, and Google Analytics, Content Management, Search Engine Marketing, Email Marketing, Affiliate Marketing, Case Studies, Web Analytics, Paid Ads, which are primarily utilized in different fruitful Digital Marketing campaigns, to begin a career as a Digital Marketer. Moreover, Testbook provides you with all the knowledge about the topics mentioned above in this Digital Marketing Career Program. We are honored to deliver the Digital Marketing course to you at Testbook Skill Academy, which is all you need to kickstart your career as an effective Digital Marketer. Hurry now to book your seats before the enrollment closes for the Digital Marketing Course at Testbook Skill Academy!!
Digital Marketer- Roles and Responsibilities
A digital marketing manager is in charge of creating, implementing, and managing marketing initiatives that promote a company or brand's products and services. He or she is responsible for raising brand recognition and utilizing the digital realm to increase traffic to the company's website and generate leads/customers.
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Analytics
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Email Campaigns
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CRM
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KPI
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Web Content
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Project Management
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Digital Strategy
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Content Marketing
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Paid Search
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Here are the key responsibilities of the digital marketer:
- Plan and track the brand's online presence.
- Possessing the ability to conduct data-driven analysis
- Ability to conduct email marketing campaigns and analyze them (To learn everything you need to know about email marketing, take this online course.)
- Create and manage online paid and organic campaigns across all platforms.
- Using a Web analytics tool, track and report on the success of all digital marketing operations.
- Current tactics should be updated to reflect current digital trends.
- Maintain relationships with agencies and other vendors.
Scope of Digital Marketers in India
India is one of the most active digital markets in the world. The country is home to one of the world's largest populations of internet users. India will have almost 974.86 million internet users by 2025. Because the country's economy is growing at double-digit rates, it's only natural that digital marketing will have a lot of potentials.
The digital marketing industry is worth $68 billion and increasing at a 40% annual rate. Job positions and opportunities will undoubtedly expand as the number of internet users and enterprises adopting digital marketing grows.
Scope of Digital Marketing for Business
Businesses throughout the country are becoming more digitally aware and recognizing the value of digital marketing. As a result, many businesses are putting money into digital marketing in order to establish a strong online presence and offer their products and services to potential clients.
Because firms have financial control and campaigns can be optimized, digital marketing is cost-effective. Campaigns can be precisely targeted and have demonstrable outcomes. Traditional marketing makes all of these tough, so businesses are turning to digital marketing. Digital marketing is used exclusively by 40% of today's firms, and it is expected that more than 90% of enterprises will use it in the future.
Scope of Digital Marketing for Jobs/ Career
In 2017, one of the earliest stages of digital marketing's development, the industry created about 8 lakh employment in only one quarter. As a result, you can picture the number of jobs that have been created thus far. This industry was mostly unaffected by the epidemic due to its digital nature, and it is expected to increase in the coming years.
Digital marketing encompasses copy, design, technology, social media, marketing, funding, and business growth. As a result, as digital marketing expands, all of these areas will expand as well. Many employment will be available in various sub-sectors, and students will be able to build solid, long-term careers. The majority of digital marketing professions are also extremely lucrative.
Salary for Digital Marketer
The typical compensation for a basic level/newcomer in digital marketing is around Rs 3.0 Lacs to 4.0 Lacs per year. This will be determined by a variety of other elements such as talents, organization, and job location.
In India, the average income for a Digital Marketing Manager is around Rs 8.0 Lacs. In the Bangalore area, a Digital Marketing Manager is said to earn Rs 15 lacs a year. Social media marketing, search engine marketing (SEM), search engine optimization (SEO), and Google Analytics are some of the most common talents required of a Digital Marketing Manager (Web Analytics).
Know about Salary Of A Digital Marketer In India here!
Career Prospects for Digital Marketing Course
Digital marketing has picked up a lot of scope in recent years, if the candidates master the SEM and SEO skills it would easily land them a high paying job. Here are a few career paths which candidates can choose through this course-
- Digital Marketing Manager
- Search Engine Optimizer
- Social Media Marketer
- Content Marketer
- Email Marketer
- SME
Exclusive Perks of Testbook Digital Marketing Course
Along with video lessons, assignments and live classes to cover the basics of Digital Marketing Career Program.
Course Training
We provide the best of the training in the industry to tackle email marketing, SEO, ads etc. With our training program and various assignments, the learner will be able to finish their projects with ease that too for an entire year.
Certificates
We provide TWO Testbook authorized certificates to our learners that they can use to showcase the skills they know before their recruiters or clients. This internship certificate will be provided as a soft copy which they can tag on their LinkedIn profile as well.
Features of Digital Marketing Career Program
There are tons of benefits which candidates can avail on enrolling for the Digital Marketing Course. Learning this Digital Marketing Training is one of the essential skill sets which will help candidates highlight their resume over other applicants. Here is everything you must know about the Digital Marketing Course by Testbook Skill Academy.
- Project Led Curriculum: Gain a good command over all the Digital Marketing aspects and execute all that you have learned in our Digital Marketing Course in a professional real-time project. Attend the Live Lectures taken by our Learning experts and master this field by working on major industry level projects with us
- Mentorship & Doubt Support: One on one doubt solving sessions will be conducted by the Testbook Skill Academy's team. You can now extensively excel by solving problems and working on projects under the guidance of a cut above the rest faculty.
- Placement Assistance: All the possible aspects of Digital Marketing are wrapped in this course and it comes with premium placement assistance sessions that would highly be of the essence for your career in this field. You will learn from the industry experts and you will also appear for a mock interview. Besides, you’ll receive entire assistance by our team in building your portfolio as well as resume.
- Peer/Community Interaction: Our each and every session is highly interactive and professional. The sessions are conducted on Slack Channel and we ensure to deliver the best of the knowledge available.
- Capstone Projects: These projects are curated to analyze your level of knowledge and to interpret your level of problem solving abilities in a professional manner. Implementation of the entire project would be in the guidance of our mentors and this project would elevate and add up in your resume.
- Mostly English Classes: Our specialized trainers will make your understanding of the topics much easier. We also have a soft skills training program inbuilt for improving your communication skills. This course is extensively available for beginners too.
- Training Certification: With Testbook Skill Academy's Digital Marketing Course, you will get a certificate that will raise the esteem of your profile. Attend the course from the comfort of your home and get a certificate that will make you stand out from the others. Please note that in order to get this certificate, the candidates must complete and clear a certification test after which their certificate will be granted.
- Assistive Project/Assignments: After completing the Digital marketing Training, there are 4 Practical Assistive Assignments to help you know about the practical industrial involvement of this course. These assignments are designed for candidates to solve on their own. However, there is no cause for worry. Our experts and trainers will be available throughout the course to help you each time you get stranded.
- Instructor Guided Course: The Digital Marketing Career Program is planned with the nature of learners in mind, from college students to working individuals, anyone can attend the online sessions any time. The course is Instructor Guided with proper mentorship! You'll be able to take your own time to think and wrap up the course with the concepts. This will stay for an entire year with you.
Tools that you will learn in the Digital Marketing Course:
SEO tools are a prerequisite for achieving a decent job and hence Testbook unquestionably will teach you the real-time use of these tools and a better & broader understanding for the same. Mentioned below are tools about which you will learn in this course:
- Mail Chimp
- Hootsuite
- Google Ads
- WordPress
- Google Analytics
- Figma
- Facebook Business Manager
All these tools are enough to gain a decent paying job. Learn about each and every tool in detail by enrolling for this course now.
What Will You Learn?
At Testbook Skill Academy’s Digital Marketing Course, you will learn the following fundamentals that are required to become a successful Digital Marketer:
- WordPress
- Search Engine Optimization
- Facebook Ads
- Google Ads
- Content Marketing
- Blogging
- Email Marketing
- Freelancing
With this Digital Marketing Course, you will learn the basics, techniques, and concepts that can make your projects stand out from the crowd, and showcase you as a skilled digital marketer.
Highlights of the Digital Marketing Career Program
- Industry Level Tutors: There's no compromise on the quality of Testbook Skill Academy, we offer each specialized course which meets current industrial benchmarks. We have industry-level mentors with a wide range of knowledge and involvement, to assist you with what the industry needs from you as a Digital marketer.
- Assistive Projects/ Assignments: We have Assistive Projects/ Assignments that are exceptionally relevant to the modern industry level. By understanding the demands, you'll be able to learn the concepts much more effectively and have an exceptional ability to outstand the others. This moreover will allow you the certainty to begin and lead to successful Digital Marketing campaigns independently.
- Course Completion & Internship Certificate: The Digital Marketing Course provides candidates with the Course Completion & Digital Marketing Internship certificates at the end of the course.
Why Should You Take This Course?
Digital marketing has advanced drastically over time due to the extended web access and use. With everything being digitized marketing has boomed in the past years. Here are a few reasons why one should take up the Digital Marketing Course-
- Digital Marketing has become a highly demanded and high paying job as almost all the business firms are hiring them for their branding. It means that digital marketing is a better paying job.
- The digital economy is increasing at a faster pace hence the demand of digital marketers can be seen increasing day-by-day, but without any training, candidates won't be able to opt for the positions.
- The more advanced the candidate is in this the more pay he can avail. In this course candidates will be taught everything from scratch to an advanced level.
- Digital marketing is a both technical and creative field. And as the online platforms are increasing day by day, it seems that digital marketers will be in-demand in future as well.
Benefits of the Digital Marketing Course
- One of the profoundly competitive courses that you can easily learn and apply in your professional lives.
- The Digital Marketing field has more esteem and openings for enlistment in the future.
- Virtual live courses that are totally secure, particularly in a widespread lockdown scenario
- Online video sessions that can be attended as per the candidates convenience.
- Instructor Guided course, so as to offer you adaptability whereas learning from Industry-experienced guides and viable assignments to be able to handle independent Digital Marketing campaigns.
- Certificates merely can appear to heighten the esteem to your profile and get through the recruitment interviews.
Relevance of the Digital Marketing Course
Businesses have moved to Online Digital Marketing as well so they can survive. This quick switch has made us realize that going Digital Marketing is beneficial and has taken a toll successfully. The significance of Digital Marketing has helped many businesses grow immensely and the businesses will proceed to capitalize on this drift the next year. Digital Marketing connects you with the youthful era which shapes the bulk of a business’ client/customer base. Hence it is necessary that you keep up with the advancements and build your skill sets accordingly.
Faculty of Digital Marketing Career Program
Candidates will be learning from exceedingly talented and expert mentors comprising Nitin Amlani, Madhura Chaudhari, Altamash Aslam and others. The tutors have unmatchable knowledge within the field of Digital Marketing and will assist you to construct your abilities as highly as theirs. It will be a privilege to be mentored and guided by them in this stepping stone to your success.
Check out these articles to know more about Digital Marketing:
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